Published At: 2026-08-11 17:05:33
The day we named it
What we wanted to do is unglamorous: stop Taiwanese SMEs paying a large one-off fee for a custom project, and let them pay a little each month so digital work keeps moving.
New growth and fertile soil
The Chinese name joins a character for new with one for fertile ground. Together they are the promise: every month of subscription waters your operation.
About the plus sign
The mark is a plus with a short tail extending to the right. The plus is the subscription adding capability to your business. The tail is this month growth, still moving outward.
Words we avoid
We do not say empower, disrupt, or ecosystem. They sound big and mean nothing to a shop that wants reconciliation to take fifteen minutes instead of two hours.
Words we use
32 percent shorter. 18 hours saved. Zero oversells. If it can be counted, we will say it.
